Independent Operating Advisor · Fractional GM Europe · Hamburg
Building European businessfor gaming and consumer electronics brands.
Senior operating leadership for brands entering or scaling in Europe. Contacts and experience open doors, but they don't replace a plan.
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- Role
- Independent Operating Advisor
- Focus
- Gaming hardware, consumer electronics, peripherals
- Region
- Europe
- Base
- Hamburg, Germany
What keeps you awake?
"We want to enter Europe, but we don't know which channels fit our product."
Europe is not one market. I map out which channels, countries and partners fit best for you.
"We tried to enter Europe, but haven't succeeded yet."
I review what happened: channel, partner, timing and product fit. Then I rebuild the plan from what you have learned.
"Our distributor has just listed us."
A listing is the start, not the result. We build a sell-through plan with your distributor: channel accounts, product forecast, promotion plan.
"European regulation is complicated."
Product compliance, sanctions and export controls decide which markets and routes are open. I put them into the plan from day one.
I built Europe from the inside.
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MicrosoftEMEA Business Development Manager1998–2006
Part of a taskforce that established new channels and partners for the Microsoft Hardware Business Unit across Europe. The result was a stronger focus on the gaming category and the system builder channel.
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SteelSeriesEMEA Regional Sales Manager2006–2011
Paved the way for the initial rollout in Central European retail, among them Media Markt, Saturn, FNAC, Interdiscount, GameStop and many more.
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RazerGeneral Manager Europe2011–2024
Led the team that delivered a regional P&L above €100M, carried by industry-leading gaming peripherals, a top-notch gaming notebook category and an industry-shaking Android mobile model. From Lisbon to Helsinki, from Cape Town to Istanbul.
Advice from someone who has carried the number is different from advice from someone who has only modelled it.
What the people I worked with say.
Marco is detail oriented with an outstanding capability of combining his passion for technology with great sales skills and strategic focus.
He is very passionate about growing new businesses and developing lasting relationships with partners and clients. He is creative in solving problems and wants to achieve win-win solutions.
He is collaborative … and effectively drives his strategies to success.
He has shown excellent skills in driving a business development on a pan European level.
Quotes from LinkedIn recommendations.
Three ways I can help your brand in Europe.
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Market entry plan
A structured 180-day plan for entering Western Europe, built around channel reality: which channels fit your product, who distributes, and what partners expect from a new brand.
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Fractional Role
Senior operating leadership for your European business without a full-time hire, covering sales, channel, partners and the P&L.
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Channel and partner development
Opening conversations with distributors, retailers and online partners, and preparing your team for trade shows such as Gamescom and IFA.
How I work
Let's talk about your Europe.
Planning a European launch or a reset? Tell me about your brand, your products and where you want to be in a year. I reply personally.
- linkedin.com/in/marcochillon
- Based in
- Hamburg, Germany
- Languages
- German, English